Latest E&P Exclusive Content on Revenue

The future of funding journalism

One of the evergreen questions Editor & Publisher ponders as we chronicle today’s business of news is: How will newsrooms — now and in the future — be funded? As we stand, one quarter into 2023, it felt timely to reach out to news publishers to hear their goals for revenue this year; how their newsrooms may benefit from philanthropic support; and if they’re counting on legislative relief to come from state or federal governments.
Ad Sales Life

Try pairing passion with your sales strategy

One of my favorite things about being a revenue leader is perfecting the overall sales strategy. I love harmonizing the beat of all sales and marketing efforts to help others and grow revenue. Growth in any industry is a skill set rooted in a genuine passion for helping others. Sales is the business of people, and having a passion for helping people is a must if you’re going to grow.

Revenue Roundup: Co-op advertising. Billions hiding in plain sight

Too many newspapers and other media, their advertising sales reps, local businesses and retailers are unaware there is a giant pile of billions of dollars they could utilize to increase everyone’s revenues. That pile of $75 billion is in the form of annual co-op advertising funds manufacturers make available to local businesses and retailers to co-prom the manufacturers’ products and services.
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Ad Sales Life

2023 will belong to the optimist who sees opportunity everywhere

2023 will belong to the optimist, the engineers and the can-do spirit. Cynicism and doubt only leave bitter tastes and bleak futures, and if you stay there, you may be unable to recoup. The second half of 2022 was tumultuous and left too many highly talented individuals unemployed on both the content and revenue side of media. Therefore, do whatever possible to stop this cycle and not take the losses and learnings from last year in vain.
Ad Sales Life

Digital to dominate 2023 ad spending

It’s a new year and time for media, agencies and local advertisers to digest the many competing forecasts for 2023 ad spending. There will be sales quotas; agencies will create pitches; and local advertisers will search for the most effective media mix. However they may approach these tasks, the universal forecast is: Digital advertising will continue to gain on legacy media and become an even more dominant force.
Ad Sales Life

Meet the 2022 class of "Sales Superstars"

This year's Sales Superstars stand out in their ability to stand up against the challenging times newspapers face today. They stay focused and get the job done for their customers, their communities and the companies they represent. Our list of 16 individuals spans the age range, years of experience and small to large markets. Their words ring with wisdom born in the trenches. With extreme appreciation and celebration, we introduce E&P’s 2023 Sales Superstars.
Ad Sales Life

2023 will be the year of re-emergence for news media

2023 will be the year of re-emergence for news media. Why? The tracks have been set for news organizations to reemerge as innovative tech companies delivering personalized and substantive information. Yes, you read that correctly. Your local news company will become a partner with you throughout your day instead of only providing top-line regional and national news, politics and opinions.

Revenue roundup: News media claims a stake in sports betting

The sports-betting pie is increasing at an enormous rate. The American Gaming Association reports that during August 2022, sports betting generated $471.4 million in revenues, a 116.2% increase from August 2021. For the year to date, those revenues were $3.97 billion, a 69.6% increase compared to the first eight months of 2021. The smart people in sports media recognized very quickly that reporting on sports betting was a natural extension of its overall coverage.
Ad Sales Life

Three things that won’t be acceptable in 2023

If you have plans or projects to implement that will nurture a more sophisticated and user-friendly environment at any level, then now is the time to execute. Readers, subscribers and advertisers are losing patience, and we must deliver experiences that align with current societal trends. If you’re wondering where to start, take a deep dive into three critical areas where you may want to improve your organization’s proficiency heading into the new year.
Ad Sales Life

Getting back to resourceful content to help sales and revenue

Newspapers need to better understand their readers’ lives and consumer behavior so they can get creative, custom and aggressive in delivering the resources readers need. Leading this charge is no easy feat. However, leveraging a strategy of resource and reliability provides a potential future for more advertiser-safe content.
Revenue roundup

Ads sell, sponsored content engages

Although sponsored content and its sister format, branded content, are by definition marketing tactics, when they deliver important information, people engage with it gladly. News publishers have traditionally provided the essential part of that information: Who, What, When, Where, Why and How. Now they have the opportunity to provide the part today’s consumers and readers also want — lifestyle content about home life, fashion, food, pets, travel and thousands of other topics.

University study reveals a path to revenue growth for weekly and rural newspapers

Small weekly and rural newspapers were already struggling before the pandemic. Many had to close family-operated, decades-old publications, creating news deserts. Once the pandemic hit, more of these newspapers closed — just when residents needed important information about how local government and community organizations were responding to the pandemic. Addressing this crisis and finding a solution have come from what some might consider an unlikely source — academia.
Ad Sales Life

Leading with subtitles — Yep, you read that right…

What’s your subtitle? Job or organizational titles can be ambiguous and broad, but narrowing your focus to candid subtitles is highly beneficial. Subtitles condense, recapitulate and prioritize your focus as a leader, providing unmistakable clarity and purpose behind every question asked, task you complete or initiative you carry out.
Industry Insights

The power and value of exclusivity

As digital advertising spending increases, publications need to set themselves apart from the crowd. One great way to do so is to provide exclusive offerings to marketing partners that are effective and will enable them to set themselves apart from their competitors.

Growing reader revenue in 2022

In January 2022, the Reuters Institute published “Journalism, media, and technology trends and predictions 2022.” In the report, author Nic Newman explained, “More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising.”
Industry News on Revenue
Here’s an idea to steal and adapt: Create an online subscription-based platform that produces editorial content focused on amplifying positive stories within the Black community, raising awareness regarding relevant issues that affect the community at the local, state and national level.
Fundraising is hard. It takes perseverance, commitment, and a willingness to take risks. We are stretched too thin, and sometimes our colleagues don’t understand what we do and how challenging it is. We face rejection all the time, and no matter how much we raise, it can feel like it’s never enough. And yet, working with donors is such a special, profound partnership.
Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform.
The bottom line: "We are a news organization that has traditionally lived in one space, which is the content licensing space," Executive Editor Julie Pace said. "Now, we also want to take part in what I think a lot of the rest of the industry has already done, which is the digital advertising revenue stream."
Twitter is planning to run content sponsorship deals with more than three dozen news outlets, media companies and sports leagues in the first half of this year, according to a schedule of events shared with ad partners and seen by Axios.
Ever since Elon Musk bought Twitter, the platform has been in a constant state of frenzy, with some of the biggest advertisers leaving the flock. While a swath of users have fled the coop to nest in alternative platforms, such as Mastodon, Hive Social, Post.News and soon-to-launch Spill, many marketers say they’re on the fence about whether they’ll follow.
The decision is one of the most consequential issued under the E.U.’s landmark data-protection law and creates a new business headwind for the social media giant.