More E&P Revenue Exclusives
Ad Sales Life
As a sales leader, an important skill to develop is the ability to take complex logistics, behaviors and reporting and make them simple to predict and project the overall health of your organization. This proficiency typically starts with financial reporting as it tells the quickest and most direct story parallel to goal attainment and history. In addition, uncover any other initiative, dimension or activity-based reporting that eventually drives bottom-line revenue or impacts financial reporting to deduct supplementary connections.
Ad Sales Life
Effectively leading a multi-generation salesforce requires 1) identifying universal traits of proficient sales leaders, 2) coaching and guiding your appointed leadership team and 3) adapting your organizational strategy to accommodate ownership and growth. Your opportunity is in your ability to bridge and align this strategy across all generations.
Even as the world of commerce changes, sales remains one of the solid pillars for every size and type of business. In his new book, “Selling with a Servant Heart: Ten Lessons on the Path to Joy and Increased Income,” Jim Doyle helps salespeople and sales managers evolve from a “peddler to a partner.”
Our inaugural class of 15 Sales Superstars stand out in their ability to stand up against today's challenging times, stay focused and get the job done for their customers, their communities and the companies they represent. With extreme appreciation and celebration, we introduce E&P's first class of Sales Superstars.
Industry Insight
You have worked hard to build a large online audience for your publication. You have invested a lot of time and money in doing so. Why should a business or individual be able to have their non-news content presented to your audience for free? They shouldn't!
Ad Sales Life
Despite so many tumultuous years and scrutiny, the great thing about news media is that it’s still relatively predictable, especially regarding sales planning and forecasting. Here are are a few suggestions for kickstarting your year.
Ad Sales Life
Your sales organization is about to embark on a brand-new year in 2022, full of opportunities and the promise of re-acclimation to normalcy, but perhaps with greater expectations. Your team needs to feel your gratitude for what they’ve endured before they can reengage with the sales strategy, goals and objectives to come.
Newspapers have many opportunities to deliver an audience to political advertising campaigns. First, however, they need a better understanding of how the mechanics of political ad spending work, which types of campaigns will benefit from newspaper advertising and how to study demographic insights in context.
A white paper from What's New in Publishing offers inspiration and affirmation for the revenue strategies that publishers around the world are pursuing. Written by Damian Radcliffe, the Carolyn S. Chambers Professor in Journalism at the University of Oregon, this report highlights some of the most common, popular and emerging ideas for income generation. The report is available for free download.
An intense, 10-day media sales and operations training program is preparing its graduates for immediate advertising and operations sales jobs with major broadcast media companies. And, through its partnership with the National Association of Black Owned Broadcasters Foundation and the National Association of Broadcasters, it's helping to bring diversity to the media workforce.
I think of sales calls in two ways, like a marathon or a great story. Both require a strong start and a remarkable ending. Still, the time between the start and finish is equally as important, and how we conduct the sales call, from beginning to end, influences the outcome — how receptive the customer is to your offer.
The newspaper seller position is still a strong career choice, according to the results of the annual 2021 Newspaper Sales Compensation Study co-sponsored by Editor & Publisher and America's Newspapers. The survey shows that more newspapers are utilizing separate sales staffs for digital and the average size of sales teams remained relatively constant.
