In the digital age, an increasing number of publications choose to eliminate their print issues and move entirely online. However, those publications with a loyal print subscriber base are left to choose between a myriad of local carriers or the United States Postal Service (USPS). There is no correct answer. Publications must do the research and evaluate the market.
With costs rising, many publications are looking for ways to cut down on expenses in order to increase ROI. One such strategy for decreasing expenditure might be a reduction in print frequency, but publications must consider the effects of such a change on their brand and audience. Changing your print frequency is a question that should be carefully considered.
In February 2022, the Russian military invaded Ukraine, escalating the Russo-Ukrainian War that has been ongoing since 2014. The ripples of this conflict have been felt worldwide, with the global economy experiencing rising costs. Many industries — including the printing industry — have a common denominator that could be a contributing factor to the rise in costs: aluminum.