With costs rising, many publications are looking for ways to cut down on expenses in order to increase ROI. One such strategy for decreasing expenditure might be a reduction in print frequency, but publications must consider the effects of such a change on their brand and audience. Changing your print frequency is a question that should be carefully considered.
In February 2022, the Russian military invaded Ukraine, escalating the Russo-Ukrainian War that has been ongoing since 2014. The ripples of this conflict have been felt worldwide, with the global economy experiencing rising costs. Many industries — including the printing industry — have a common denominator that could be a contributing factor to the rise in costs: aluminum.
Despite what many believe about printing, it is not a dying practice. The printing industry continues to experience growth in other areas, such as advertising. The Global Commercial Printing Market is projected to be worth $484.22 billion by 2027, a nearly 12% increase from 2021.