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Jim Slusher on rebuilding trust — and why his new book aims to “nudge the world”

For nearly five decades, Jim Slusher has been one of the Midwest’s most thoughtful voices on what journalism owes its readers — and how it earns their trust. As managing editor for opinion at the Daily Herald, he’s spent his career pulling back the curtain on newsroom decisions and defending the value of open, honest dialogue. Now, with his new book To Nudge the World, Slusher is challenging both journalists and audiences to rethink how truth and trust are built in an era of noise and doubt. His message is clear: transparency isn’t a luxury for journalism — it’s the lifeline that keeps democracy alive.

How Deseret News is shaping its future at 175

At 175 years old, Deseret News isn’t resting on its legacy — it’s redefining it. Born of pioneer grit and rooted in faith, the Salt Lake City newsroom is embracing the future with AI tools, video storytelling and digital-first products — all while staying true to its mission of elevating national conversations around family, freedom and faith. From the front lines of breaking news to the launch of new podcasts and training programs, this historic institution is proving that tradition and innovation aren’t at odds — they’re fuel for the next chapter.

AI insights from a media roundtable

E&P columnist and media strategist Imtiaz Patel convened a closed-door roundtable of senior media leaders — from local publishers to national broadcasters — to confront a rising reality: AI is already rewriting the rules of engagement, audience and revenue. With consumer behavior shifting rapidly and tech giants controlling distribution, executives are scrambling to rethink business models before the next disruption hits. In this month’s editorial, Patel distills the key themes that emerged — from operational overhauls to the urgency of building trust-driven communities — and offers a sober warning: hope is not a strategy. The time to act is now.

How The Post and Courier turns community support into journalism funding

At The Post and Courier, community engagement isn’t a buzzword — it’s a revenue strategy. Under Publisher PJ Browning’s leadership, the Charleston-based newsroom has turned loyal readers into financial backers through donor drives, a new Journalism Preservation Society and sold-out speaker events like the Charleston Porch Talks. The goal? To fund in-depth investigative reporting and educational coverage that serves the public good — and proves local journalism is worth investing in.

Chris Reen, E&P’s Publisher of the Year

With equal parts innovation, humility and grit, Chris Reen has spent nearly four decades redefining what it means to be a modern news publisher. Now president and CEO of Clarity Media Group — and the driving force behind titles like The Denver Gazette and Colorado Politics — Reen is E&P’s 2025 Publisher of the Year. From launching bold digital ventures during a pandemic to expanding investigative journalism across Colorado, Reen’s leadership proves local media can grow — and matter — even in the most disruptive times.
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This weekly, video and audio podcast dedicated to bringing depth, nuance and respect to conversations about today’s most complex topics launches on Nov. 13.

Two journalists who are part of Bari Weiss’s expanding journalistic empire were on-site to cover now-Mayor-elect Zohran Mamdani’s election night watch party Tuesday in Brooklyn. Ed …
Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 …
Media conglomerate News Corp (NWSA.O), opens new tab beat Wall Street estimates for first-quarter revenue on Thursday, bolstered by growth at its Dow Jones and digital real estate services segments. …
Sinclair CEO Chris Ripley is sending signals to the rest of the industry that the company is open for business, and the sooner the better. Like deciphering ancient Sanskrit, …
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Why visuals still matter: Inside NPPA’s fight for the future of photojournalism

In a world overwhelmed by AI-generated imagery and shrinking newsroom budgets, the value of authentic photojournalism has never been more at risk — or more essential. The National Press Photographers Association is sounding the alarm: visuals aren’t just decoration, they’re the backbone of truth, trust, and emotional connection in journalism. In this exclusive interview, NPPA Vice President Lauren Steinbrecher and Grady College’s Mark E. Johnson break down why local publishers, students, and reporters must fight for the future of visual storytelling. Because if we lose the image, we may just lose the story itself.

MORE E&P EXCLUSIVE REPORTING
Trust in journalism is at a historic low — and fewer than a third of Americans say they trust artificial intelligence. That’s why nonprofit Trusting News has released a new AI Trust Kit, a hands-on guide for editors and reporters to set clear policies, disclose AI use in their work, and engage audiences before skepticism hardens into mistrust. “We’re trying to help journalists build trust with the public so more people consume their content,” said Lynn Walsh, assistant director at Trusting News. The kit includes survey templates, disclosure guides and real-world case studies designed to make AI use transparent instead of mysterious.
While Facebook and X have been retreating from news, Nextdoor is moving in the opposite direction. The neighborhood-based platform has rolled out a redesign, brought back its original branding, and is leaning hard into local journalism — offering publishers free distribution, engagement analytics and a direct line to the communities they cover. With more than 3,500 verified local publishers already on board, Nextdoor is positioning itself as a surprising new ally at a time when local news desperately needs one.
The internet once promised publishers limitless reach — then siphoned away their revenue. Now, generative AI threatens to deliver answers without clicks, leaving journalism with vanishing audiences and empty ad slots. Court battles may drag on for years, but a new crop of AI marketplaces is moving fast to fill the gap, offering publishers something they haven’t had since Google and Facebook ate their lunch: a way to get paid for their content. TollBit, ProRata, Cloudflare and Perplexity each claim they’ve cracked the code. The question is whether these models represent a lifeline — or just another false dawn.
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The E.W. Scripps Company posted a $49 million loss in its third quarter as the absence of political advertising revenue exposed the broadcaster’s ongoing efforts to stabilize its financial …
OpenAI CEO Sam Altman says the company has no plans to seek a government backstop for its $1 trillion worth of data center investments, further walking back comments made by the company’s chief …
A federal judge on Tuesday threw out a lawsuit accusing Amazon's Audible of sharing information about users' audiobook browsing and listening with Meta Platforms, via its analytics pixel. The …
Podcasting has officially entered its trust era. According to Acast’s new Podcast Pulse 2025 report , the medium’s influence is no longer defined by audience size, but by resonance …
What a chaotic and controversial week at Condé Nast. It started with the announcement that Teen Vogue would be folded into its sister magazine Vogue, with several Teen Vogue staffers …
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Producing 15 local newspapers every week with just four paginators sounds impossible — but for Hometown News Florida, it’s the daily grind. Each edition must hit the press on time, packed with community coverage that reaches more than 200,000 readers along the state’s east coast. Yet what once took an entire workday now happens in a fraction of the time, thanks to automation tools from Software Consulting Services (SCS). By integrating SCS’s Scoop and Automated News Pagination systems, the team slashed production hours, streamlined workflows, and proved that technology can actually give local journalism more breathing room — not less.

In an era when public trust in journalism has sunk to historic lows, Stars and Stripes — the independent news organization serving America’s military community — has taken a bold step. By adopting and publishing a clear Statement of Core Values, the paper is not only reinforcing its own commitment to impartiality and transparency but also offering a replicable path for every newsroom seeking to rebuild credibility.
SCS is proud to announce a strategic partnership with SIGNiX, a leading innovator in digital signature and remote online notarization technology, marking a significant step forward in delivering secure, seamless and modern document solutions.
When The Villages Daily Sun launched a nostalgia-driven insert called Classics, they sold out ad space for the entire year and signed up 46 brand-new advertisers. At Lee Enterprises, a partnership with NTVB Media delivered daily “What to Watch” recommendations to more than 200 newspapers, replacing outdated TV grids and giving readers content they actually wanted. For Tom Comi, NTVB’s vice president of content partnerships, those results highlight an industry blind spot. “The average person watches six hours of television a day,” he said. “Newspapers have a tremendous opportunity to be the go-to source on what to watch — and too many are leaving that on the table.”
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In the race to build sustainable news businesses, the most successful publishers aren’t chasing clicks—they’re building relationships. That’s the key insight from Daniel Williams, founder and CEO of BlueLena, who shared new findings from more than 220 independent news sites and 6 million reader interactions. From reader motivations to revenue strategies, Williams pulled back the curtain on what’s actually working in local media heading into 2026. “We’re not guessing anymore,” he said. “We’ve got the data, and it’s changing the game.”

Legal intimidation has become the new censorship tool — and few newsrooms are equipped to fight back. Across America, small publishers and investigative journalists are being dragged into costly, baseless lawsuits meant to punish them for doing their jobs. These SLAPPs — Strategic Lawsuits Against Public Participation — rarely win in court, but they succeed in draining money, morale, and courage from local journalism. Now, a new nonprofit called Reporters Shield is stepping in to change that equation, offering legal protection designed to help journalists keep publishing — and keep the powerful uncomfortable
Five years ago, Column set out to revolutionize the cumbersome process of publishing public and legal notices, and today, their self-serve platform is delivering results. With intuitive features like flexible document uploads, instant proofs, and real-time price transparency, Column has simplified workflows for over 850 publications and 4,500 organizations, helping law firms, government agencies, and businesses save time and reduce frustration. By offering free training and innovative tools, Column has boosted newspaper staff efficiency by 270% and allowed legal reps to handle up to 67 daily notices, earning praise for transforming an outdated industry standard.
The Defender Network has transformed its newsroom efficiency and audience engagement with Nota, an AI-powered tool tailored for modern journalism. Clyde Jiles, Strategic Alliance Manager at the Defender Network, shared how Nota helped cut content production time from 90 minutes to just 15, allowing their small team to focus on impactful storytelling. With features like tone customization and SEO optimization, Nota enabled the Defender to boost digital engagement and reach more readers without compromising journalistic quality. Jiles called the tool a game-changer, emphasizing its role in streamlining operations while amplifying their community’s voice.
Elite Insights and St. George News have revolutionized how media companies engage with their communities and generate revenue through innovative “Best Of” programs. These initiatives, powered by Elite Insights’ comprehensive software, enable publishers to create seamless, end-to-end campaigns that drive audience participation, build advertiser relationships, and unlock significant revenue streams. For St. George News, this approach has transformed their business, generating over $600,000 in annual revenue and fostering long-term advertiser loyalty, all while deepening connections with their local community.