The best salespeople have innate talents. They have figured out what brings them to the playing field and what their blind spots are. There are some things at which they don’t excel as well as others, but they don't let this deter them. Instead, they zero in on their areas of excellence so they can perform at high levels.
As local media grapples with the challenges of digital transformation, there may be an overlooked opportunity that bridges the gap between traditional print and modern technology: digital news dailies. These innovative products merge the familiarity of print-style newspapers with the convenience of digital distribution, delivered as PDFs or e-editions designed for easy reading on tablets or simple printouts. By maintaining traditional ad rates and subscription models without the costs of physical printing and distribution, digital news dailies offer a sustainable solution for publishers seeking new revenue streams.
Almost 10 years ago, the combination of Jayne Burns' community spirit and artistic eye caused her to notice the ugly, plain and abandoned news racks on the streets of Sebastopol. She didn’t just want to paint the racks but, as they became obsolete, give them a new life as free little libraries, working on the principle that you take a book and replace it with another.
Many of the journalistic skills we learn are from veteran colleagues we work with, not at home in our jammies batting out tomorrow’s front-page stories. There’s no better way to learn than by listening to those who do it well. And you can’t cover the cops, city hall, the legislature or almost anything else well that way either.
In the good old days, news products were bundled. Bundled products were how distributors could deliver most things to most people. If there’s one thing digital technology is good at, though, it’s destroying distribution monopolies ... and those distribution oligopolies on which our media businesses were built were blown to smithereens. But like any trend, de-bundling has probably gone too far. Maybe there’s a chance to rebuild some of the bundles of the past.
Funding and creating journalism in the Bay area of California is challenging. But it’s not impossible. Lance Knobel and colleagues Tasneem Raja and Tracey Taylor started Berkeleyside.com in 2009. They filled a news desert with Oaklandside when the Oakland Tribune shut down. Now, they’re expanding into Richmond with Richmondside.
The popularity of newsletters with readers and the revenue-generating opportunities for publishers have increased substantially since E&P’s February 2022 Revenue Round-Up article. A new study of monthly newsletter readers released in July from MAGNA Media Trials and Sherwood Media found 41% said it was their preferred news source — topping a list of 12 sources. The study also found that one-third of newsletter readers don't use news websites as their regular news source.
Since its inception, the National Press Photographers Association has worked with photographers across traditional film-based and digital photography and video on topics such as freelancing and understanding First Amendment laws. Advocacy is the centerpiece for the NPPA.
The University of Vermont doesn’t carry the reputation of the legacy journalism powerhouses, but it is making a journalism splash far beyond the confines of its campus and state borders. UVM's Center for Community News coordinates efforts nationwide to pair professional editors with college students to produce local news. So far, more than 130 college programs are participating.
Documented is an independent nonprofit newsroom reporting on and for New York City’s immigrant communities. The team produces a website and its flagship newsletter, “Early Arrival,” published three times a week. Documented is led by Mazin Sidahmed and Max Siegelbaum, who met while reporting in the Middle East.
You can always learn something from a copy editor. In this column, E&P columnist Rob Tornoe seeks knowledge from Bob Yearick, columnist and author of “The War on Words,” and some copy editors about the low-hanging fruit of the English language, which writers often trip over in the mad dash to meet a deadline.
In the current news industry environment, legacy newspapers face two future scenarios. First, they continue to operate with their decades-old business models and experience declining revenue and fewer print days, eventually closing and creating news deserts. Second, they are acquired by new owners with a 21st-century entrepreneurial spirit to build a stronger bond with their communities. The citizens of Pinehurst, Southern Pines and surrounding communities in North Carolina are pleased. The Pilot is following the second path.