Brock Berry has spent the last two decades as an advertising and marketing leader in the news media industry during what many call the "digital revolution." Just as more and more news consumers were accessing local content online, Berry found his comfort with digital concepts a vital asset as he became the head of the advertising sales department at the Denver Post. And when that major market newspaper underwent ownership changes, he found himself designing and leading the parent company's digital services division, Digital First Media’s AdTaxi Network.
Today, Berry is the founder and CEO of AdCellerantx, a Denver-based digital advertising and technology company that partners with hundreds of media companies and agencies in markets across North America to provide a complete menu of digital solutions to tens of thousands of local businesses.
Since starting AdCellerant in 2011, the company experienced over 4,000% growth — from zero to over $75 million in revenue in less than three years. Because of its success, Inc. Magazine recognized it as the 83rd fastest-growing company in the US.
Berry also is a business and technology columnist for Newsweek and was named CEO of the year by the Colorado Technology Association and top “40 under 40” by the Denver Business Journal.
In this Episode of "E&P Reports," we explore the challenges in selling digital solutions to small businesses in a competitive marketplace with senior executive, entrepreneur and media advertising expert Brock Berry, CEO and founder of AdCellerant. Utilizing Berry's real-world experience leading a major technology company providing digital solutions to hundreds of local media companies for thousands of businesses, we gain his insights on the most effective ways we can serve, sell and maintain local advertising revenue through the sale of all forms of multimedia solutions. Berry also offers his advice to local advertising executives on how to build a winning local sales environment.
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