2007 Podcast Audience Reaches New High

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By: E&P Staff EditorsWeblog.org is reporting that an eMarketer report, entitled Seeking Riches in Niches, has confirmed that the podcast audience reached 18.5 million active listeners in 2007, representing a significant increase after considerable stagnation.

EMarketer predicts that the podcast audience will grow 251% to 65 million by 2012, 25 million of which will constitute active listeners who tune in once a week.

Key factors driving the growth are a growing awareness of podcasting, greater ease of consumption for podcast content, and the growth of mobile devices.

The study notes that the majority of podcasts are viewed on PCs rather than mobile devices.

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