2008 Newspaper Industry Ad Revenue Up -- In Poland

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By: E&P Staff Newspaper ad revenue in Poland increased 5% year-over-year in 2008, the Warsaw Business Journal reported this week.

Citing a study by Wirtualnamedia.pl, the Warsaw business Journal said the papers with the fastest growing ad revenue were the broadsheet Dziennik and the tabloid Fakt.

Gazeta Wyborcza was the biggest revenue-generator, increasing 11.2 million New Zlotys (US$3.26 million) to 1.009 billion New Zlotys (US$294 million).

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