2015: One Very Robust Year for Advertising

Any growth in advertising from one year to the next is always a good thing, even if it’s up just a couple of percentage points. Slow growth has become the norm in recent years as more ad dollars shift to cheaper media, notably digital.

So by those standards 2015 looks to have been one boffo year for American advertising.

Total ad spending was up 7 percent, according to Standard Media Index, with really strong growth in the fourth quarter, up 17 percent.

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