2016 Year in Preview: The Year Publishers Get Smarter About Platforms

In November, Time Inc. CEO Joe Ripp made headlines when he called Apple News a disappointment. A month in, the tech giant’s news aggregation app hadn’t lived up to its ad revenue promise.   It was a turning point for publishers in their relationship with the big tech companies like Facebook, Apple and Snapchat, and a sign of what’s to come. If 2015 was the year the publishers pushed caution aside and went all in on platforms, 2016 will be about tension and refinement.