After four months of learning and experiments, our American Press Institute and Knight Election Hub cohort on influencer collaborations has concluded.
The six participating news organizations represented a range of media types, geographies and communities:
Each spent time learning out loud as they walked through this process during the election season. Now, we’re excited to share more — hopefully enabling more newsrooms to explore what partnering with influencers, creators and trusted messengers can look like.
You’ll find four purposes for an influencer collaboration, a “focus” for each purpose (i. what it does for your shared community) and story ideas. These ideas have been refined for clarity but inspired by our cohort.
We’ve also gone further to offer you “the why” for each category of ideas to steal.
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