2WAY and LookLook launch ‘America XYZ,’ a live conversation about the American Dream

By pairing LookLook’s thoughtful panel curation with 2WAY’s interactive community format, we’re creating the kind of civil, revealing dialogue that helps people understand where the country stands and why their neighbors may see it differently.”

Joe Ruffolo, CEO, 2WAY

NEW YORK  — 2WAY, the interactive live video platform devoted to unique conversations, unbiased discourse and open debate, announced “America XYZ,” a live special created in partnership with LookLook, a New York-based insights platform that cultivates communities of real people with unique perspectives and specializes in bringing hard-to-reach audiences into thoughtful online dialogue. The program will bring together a thoughtfully curated group of Americans across generations, political viewpoints and lived experiences for a candid conversation about what the American Dream means now.

Airing Wednesday, July 29, at 6 p.m. ET, “America XYZ” will explore the issues shaping how Americans define the current state of affairs, including their take on topics like homeownership, education, jobs, AI, parenthood and whether the country is headed in the right direction. The conversation will be moderated by 2WAY Editor-in-Chief Mark Halperin and begins with the wide-ranging-viewpoint panel before opening to 2WAY’s live community, allowing viewers to question, react to, and engage directly with the participants and conversation in real time.

“The American Dream is discussed constantly, but too often through dry statistics or partisan talking points,” said Joe Ruffolo, CEO of 2WAY. “‘America XYZ’ lets people across generations speak for themselves and participate in the conversation. By pairing LookLook’s thoughtful panel curation with 2WAY’s interactive community format, we’re creating the kind of civil, revealing dialogue that helps people understand where the country stands and why their neighbors may see it differently.”

LookLook selected participants ages 21 to 74 across Baby Boomer, Gen X, Millennial and Gen Z cohorts, with a mix of regions, family structures, careers, political perspectives and life experiences. The panel is designed not as a traditional debate, but as a live gauge of how different generations and ideological groups respond to the same questions and where their experiences converge.

The inaugural panel includes:

• Kaitlyn, a New York City millennial, SpaceX AI tutor, stylist and feminist.
• Grace, a Chicago millennial, JPMorgan banker, mother of two and marathon runner.
• Rod, a Baby Boomer from Plano, Texas, retired lawyer and professor.
• Sul, a Gen Xer from King of Prussia, Pennsylvania, teacher, father and jazz lover.
• Ali, a Gen Xer from Los Angeles, real estate agent, pilot and Harley rider.
• Anthony, a Gen Zer from Chicago, litigation intern and recent economics graduate.
• Liam, a Gen Zer from Philadelphia, sales professional and fitness enthusiast.
• Charles, a Gen Xer from Queens, hospitality director and first-generation American.

The July 29 program is the first installment of “America XYZ,” with 2WAY and LookLook aiming to develop the format into a recurring series that takes on the defining questions shaping American life. Future installments would build on viewer response, live participation and insights from the inaugural conversation.

Watch “America XYZ” live at 6 p.m. ET on July 29 at https://www.youtube.com/@2WAYdotTV/featured.

Register to participate in the “America XYZ”  special as part of the interactive community https://us06web.zoom.us/meeting/register/tZUtfuqqqD8rHdeRyLjC2dBCfgCXTx2MnpQ5.

About 2WAY:

2WAY is an interactive, live video platform devoted to audience participation, unique conversations, unbiased discourse and open debate. Our community of contributors engages in two-way conversations with users about today’s events, politics and significant issues, absent the one-sided partisanship and angry rhetoric that have come to dominate the discourse around current events on social media and cable news.

2WAY invites individuals of all backgrounds and viewpoints to join its growing community. Whether you are a seasoned political observer or simply someone looking to engage in thoughtful discussions about the issues that matter most, 2WAY provides a platform for meaningful dialogue.

Join 2WAY and be a part of the conversation.

About LookLook:

LookLook is a New York-based insights platform that cultivates communities of real people that talk directly to brands. They work across a wide range of industries from luxury goods to airlines to automotive. Companies that work with LookLook include LVMH, CHANEL, Panera Bread, BMW, Victoria Beckham and Harris Insights. Their superpower is finding engaging ways to bring hard-to-reach people into thoughtful dialogue online, either one-on-one or community chats. If you are interested in their services, visit looklook.app for case studies or reach out directly by emailing info@looklook.app. No robots, no boring focus groups.