3-D Newspapers Hit Sports Stadiums In Japan

Posted Wednesday, October 27, 2010 12:00 am

By: E&P Staff

Erina Lin | sfnblog.com

The Nikkan Sports Shimbun launched a special three-dimensional newspaper at Saitama Stadium in Saitama City, Japan on Sept. 25,Nihon Shinbun Kyokai reported.

The 12-page broadsheet special issue, sold for ¥200 ($2.46 USD) along with a special pair of 3-D glasses, features three-dimensional photographs and advertising copy. According to the sports paper, 5,000 copies had sold out prior to the start of the game.

"3-D newspaper is one of our efforts to attract public attention and to promote newspapers by using a newspaper as a tool," said Shuji Imoto, deputy manager at the sports daily's sales center.

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3-D Newspapers Hit Sports Stadiums In Japan

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