Here’s an idea to steal and adapt: Plan a sustainable strategy for social content with collaborators.
For many Americans, current events can lead to feelings of news fatigue or overwhelm. However, we still look for ways to learn more about where we live and what makes the places special to us unique. Short-form video can help make those community connections.
Historian Kwasi Hope interacts with journalists, museum professionals, local officials and community members on his travels and work as an independent creator. He shares what he learns about people and places of historical significance through short-form videos, which have 6 million views across Instagram and TikTok combined.
In a February 2026 “Ask Me Anything” session, Hope joined Samantha Ragland, the American Press Institute’s senior vice president, to answer questions from news leaders about how local media and independent creators can work together to spotlight local history. They also shared these practical tips for navigating partnerships with creators:
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