5 Things Holding Back Personalized Content

Posted Friday, February 27, 2015 10:46 am

By: Lucia Moses | Digiday

The promise of “big data” is the customization not just of advertising but of all content, tailored for specific users.

That’s not quite the reality. The reality is, publishers still struggle with the most basic aspects of customizing content to the individual reader.

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5 Things Holding Back Personalized Content

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