5 Ways Time Inc. Is Trying to Make Paywalls Work

Posted
by: Lucia Moses | Digiday

Last week, Time Inc. erected a paywall at Entertainment Weekly in what it says is the first of more to come for its titles. Others will follow this summer. Time Inc. is struggling to turn around its revenue declines and gain the confidence of Wall Street, so it needs to use all the levers it has. Many publishers have already begun doing the same: In a survey of its members a year ago, 95 percent of members of the trade association Digital Content Next had a paid subscription strategy.

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