In 2021, the media landscape was transformed by the ongoing uncertainty as the pandemic dragged into its second year. While some in the digital advertising and publishing business celebrated record quarters in growth and revenue, others have been challenged in the second half of the year with workforce demands and a squeezed supply chain.
“Q4 2020 was a relative bright spot for the ad market last year, with heavy spending on political campaigns and a general return to spending after cutbacks early on in the pandemic. The strong Q4 last year makes for a tougher comparison than the previous two quarters,” Peter Vahle, senior forecasting analyst at Insider Intelligence, told TheWrap.
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