80 Percent Of People Would Reconsider Installing Ad Blockers

Teads, a native video advertising platform, on Wednesday released a global study on why people block ads. Among the notable findings, 80% of those surveyed said they'd reconsider installing ad blockers if offered  the choice to skip or close an ad. Three out of four U.S. respondents said that intrusive ads were the biggest motivator for installing ad blockers.

The study, conducted by Research Now, surveyed more than 9,000 respondents globally who represented three groups: active ad blockers on desktop/laptop, active ad blockers on mobile (smartphones/tablets) and respondents who are aware of blockers but have not yet installed them.

Read more