'A Classic Commons Problem': Publishers Are Going Notifications Crazy

Posted Tuesday, November 29, 2016 11:45 am

Max Willens | Digiday

Publishers have quickly realized the power of mobile notifications in drawing people back to content, so naturally they’re at risk of overdoing it.

“This is a classic commons problem,” said Andrew McLaughlin, the co-founder of Betaworks. “It’s a space where if everybody behaves badly, everything gets trashed.”

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'A Classic Commons Problem': Publishers Are Going Notifications Crazy

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