A Cleaner Webpage Design Equals More Engaged Readers

Does page design affect the way the brain processes news stories? Yes — and we have experimental lab results that prove it.

Key takeaways

• Reader experience can be significantly improved by:
• Formatting the text of the story into shorter paragraphs.
• Highlighting important story facts and terms.
• Clean, uncluttered page design.

Similarly, the following distracting elements accompanying the story can reduce comprehension:

• Flashy advertisements.
• Photos and links to unrelated stories.