'A Delicate Balancing Act': The WSJ City Approach to Mobile News

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WSJ City launched at the beginning of November as a "whole new concept" for The Wall Street Journal, delivering financial news to London-based readers through an iOS app.   The team running the app includes reporters from The Journal as well as Financial News, another title in the Dow Jones family – but none had written for a mobile-only audience before taking on their roles at WSJ City.

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