Deep South Today began as the home of a few strong local newsrooms. Today it is a regional network, and our brand needed to say so. The new Deep South Today mark is a bold “D” with a speech bubble at its center. The speech bubble carries forward a familiar part of our identity and stands for what drives our work: journalism that is in conversation with the communities we serve.
The mark was designed to work as a system. Arkansas Today shows how it extends to our newsrooms: its logo is a speech bubble holding a distinctive “A,” set beside the same strong typeface as the Deep South Today wordmark.
The new identity keeps elements readers already know, refined into a cleaner, more confident design, and a shared blue-and-teal palette ties the family together. The result is a network that looks like one, with each newsroom still recognizably its own.
Comments
No comments on this item Please log in to comment by clicking here