A Little Seasoning: Singing 'RedEye' Newsracks Mark 'Jersey Boys' Anniversary

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By: E&P Staff In a promotion with the musical ?Jersey Boy,? RedEye rigged its 2,300 newspaper boxes Monday so that each time one is opened readers hear a short audio clip of Frankie Valli & The Four Seasons? golden oldie ?Sherry.?

The campaign marks the one-year anniversary of the Broadway musical?s performances in Chicago.

RedEye is a free weekday tabloid published by the Chicago Tribune that targets young readers and commuters with a quick-read style.

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