A year ago today, Facebook introduced Instant Articles — a quick-loading news format, hosted on Facebook’s own servers, that opens inside the company’s flagship app up to 10 times faster than the mobile web. What began as a small test has now rolled out broadly to hundreds of publishers, and the format is now available for anyone to use. Consumers have responded well to faster news browsing: the company says people are 20 percent more likely to read Instant Articles, which are accompanied by a lighting bolt icon in the feed, and 30 percent more likely to share them with friends.
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