A Look at Belgian Newspaper Het Nieuwsblad's Strategy for New Tablet Version

By: Alastair Reid | journalism.co.uk

Belgian newspaper Het Nieuwsblad launched on the tablet yesterday (2 September), allowing digital subscribers to read a tablet-optimised version of its print edition.

The national tabloid already has around 15,000 readers of the desktop PDF version of the newspaper, according to digital manager Patrick Saliën, but the tablet version is intended to imitate the physical newspaper as closely as possible.