A Look Inside Publishers’ Content Studios

By: Ricardo Bilton | Digiday

With digital ad rates tugging revenue downwards, many publishers have turned to content studios to pick up the slack. The studios, which publishers use to create content for brands, can net publishers significant sums. This is why so many of them — including industry stalwarts like The New York Times and The Wall Street Journal — are staffing their custom content studios with marketers, designers, videographers and, in many cases, seasoned reporters.