A Mid-year Question for Newspapers: What Ails National Advertising & Can It Be Fixed?

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By: Rick Edmonds | Poynter

Gannett kicked off the second-quarter earnings season for newspaper companies Monday, and the mixed results contained a glimmer of potentially good news for the industry.

National advertising for Gannett’s U.S. publishing was up for the quarter compared to the same period in 2012 — a modest 2.1 percent, but still up. And that may or may not translate to broader industry-wide improvement in a very troubled category.































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