Here's an idea to steal and adapt: Follow your audience personas to where they're consuming content and engage with them there.
Jake Wasserman can geek out over audience data and persona strategies with the best of them. But what he thinks about more often is how The Forward can provide people across generations with clarifying information that helps them learn the news, think about it critically and talk about it with their friends, family and communities, he said during an AMA hosted by the American Press Institute and News Revenue Hub.
“It’s not about their relationship with us but how we can help them in their relationships with other people,” he said, referencing an adage from the Institute for Nonprofit News’ Sam Cholke. “I think about that a lot.”
When news organizations talk about measuring impact, change in conversation is not a metric that often comes up. How can you measure the way your content influences discussions in communities?
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