A New Tool is Launching that Will Let Publishers Know Whether Facebook or Google is Earning Them More Money

Posted Tuesday, March 1, 2016 10:00 am

Lara O'Reilly | Business Insider

Taboola — the content recommendation platform that works with companies including Business Insider, AOL, and USA Today — is rolling out a new product that will let publishers know precisely which articles are generating the most ad revenue.

The analytics tool also lets publishers compare which referral platforms — like Facebook, Twitter, WhatsApp, or Google Search — are bringing in the most advertising dollars.

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A New Tool is Launching that Will Let Publishers Know Whether Facebook or Google is Earning Them More Money

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