Over the holiday break, I took time to think about the broadcast television industry — where we are today and more importantly, where we need to be tomorrow, and in the years ahead.
At times, it feels like industry leadership is overly focused on deregulation, consolidation, implementing AI to create efficiencies and the promises of ATSC 3.0. All these things matter. They are important. But as we enter a new year, I believe we need to pause and ask a more fundamental set of questions.
Are we thinking strategically about the role we must play in our communities and with our audiences to earn their viewing? What should we be? What could we be? What must we be? What content, on what platforms and on which devices are essential to our future? And how do we continue to connect with viewers at scale to inform and engage them in a way that allows us to connect those audiences with brands and advertisers?
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