By: Jim Rosenberg The
New York Post went on sale Jan. 6 on Florida's Gulf Coast, the result of a two-year, 10,000-copy-a-day printing agreement with the
St. Petersburg Times.
Vendors for the
Post will distribute to single-copy-sales outlets stretching from Lakeland south to Port Charlotte. The deal adds to southeastern Florida sales of copies printed by Miami Offset.
The
Times cited its web size and print quality as factors for its choice by the
Post. Printing the
Post at 9:30 p.m. does not affect
Times deadlines, according to Operations Director Joe DeLuca.
The same day across the country, copies of the
Post printed at the
Inland Valley Daily Bulletin in Ontario, Calif., went on sale for $1 at more than 1,800 locations, including airports, in Los Angeles and Orange counties. The
Post said home delivery also will be available in certain areas through distribution partnerships with local papers and distributors. Though the
Daily Bulletin printed 22,000 copies for Jan. 6,
Post Vice President and General Manager Geoff Booth said the press run will be "a moving target for the next six weeks" while distributors determine the demand.
The arrangement replaces copies flown in for next-day sale. "Our focus is still New York City,"
Post Editor in Chief Col Allan said. "We won't be tailoring content for California."
For other markets, "we've got no plans," said Booth, noting that except for Boston and Washington (where copies are trucked in overnight), demand is mainly in Florida and California.
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