A Tip for Media Companies: Facebook Isn’t Your Enemy, But It’s Not Your Friend Either

By: Mathew Ingram | GigaOm

There’s been a lot of discussion in the media-sphere lately about the risks and rewards of Facebook for media companies and publishers of all kinds — a debate that was reignited at the recent Online News Association conference, where former New York Times social-media editor Liz Heron was put on the hot seat about Facebook’s impenetrable algorithm and its effect on the news business. It was simultaneously an admission of the network’s immense power and a revolt against the fundamental inscrutability of that power.