After a year of voracious consumption fueled by the election, post-election violence and pandemic coverage, Americans have turned off the news — on television, online and in print.
News outlets are used to declines following elections — with the exception of the 2016 election, a news spectacle which electrified one half of America, and petrified the other, focusing both on endless political clickbait headlines, palace intrigue and the social media fallout of a divisive culture war Donald Trump stoked at every opportunity.
But, perhaps as a result of that bump, the current declines across the industry are unusually precipitous.
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