AAM Unveils Cost-Saving Rule Modifications

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By: NetNewsCheck

The board of directors for the Alliance for Audited Media, formerly the Audit Bureau of Circulations, on Tuesday made a number of rule and reporting changes to help publishers reduce audit and record-keeping costs, improve advertisers’ access to relevant data and reinforce AAM’s leadership as a cross-channel, data-centric media auditing organization. The board also endorsed several strategic recommendations to enhance AAM’s digital auditing services and build a foundation for the future.































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