ABUZZ PICKS AD AGENCY

Posted Wednesday, December 8, 1999 12:00 am

By: Staff reports Times Co. Digital Unit To Launch Next Year

(Adweek) Abuzz Technologies has selected Allen & Gerritsen following a review in which TFA/Leo Burnett Technology Group was runner-up.

The Cambridge, Mass.-based client - a unit of The New York Times Co.'s digital publishing group - is looking to launch Abuzz.com early next year. The site will enable users seeking answers on specific topics to link up with other people with similar interests.

Christine Mohan, marketing director at Abuzz, said Watertown, Mass.-based A&G will initially focus on strategic positioning and planning. There is no firm timeframe for ads to break, but a launch in expected sometime in the first half of 2000, said agency president Paul Allen.

Both client and agency stressed that the budget has not been finalized, but sources pegged spending in the $15 million range.

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(c) Copyright 1999, Editor & Publisher

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ABUZZ PICKS AD AGENCY

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