Ad Blockers Will Change How Ads are Sold

Posted Monday, November 9, 2015 7:50 am

Frédéric Filloux | Monday Note

Ad blocking keeps growing and widening the chasm between publishers and advertisers. Media executives no longer hold back, they now openly blame the advertising community for being too slow to grasp the full extent of the digital advertising problem, they claim the ad industry badly needs a deep overhaul.

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Ad Blockers Will Change How Ads are Sold

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