Ad Blocking Caused Nylon to Combine Marketing and Editorial
Posted
Ricardo Bilton | Digiday
Ad blocking’s rapid rise is bad news for just about every publisher, but few are reorganizing in response to it. Pop culture and fashion publisher Nylon has seen the writing on the wall when it comes to ad blocking and says that the solution isn’t to go toe-to-toe with readers but rather to put more focus on low-tech advertorials.
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