Ad Blocking Poses a Growing Challenge to Media Companies

Posted
by: Lauren Shaw | AJR

Patrick Curry, 22, sees no ads when he visits websites like the New York Times, even though other visitors see plenty of them–seven at nytimes.com on a recent day, for instance.

That’s because Curry has used free software called Adblock Plus to remove ads from the websites he visits since a friend told him about it more than a year ago. Now he seems blissfully unaware of most online ads–and says he prefers the Internet that way.

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