Ad Blocking Quickly Becoming Every Publisher’s Problem

Ad blocking is quickly becoming every publisher’s problem. But once it’s identified, the question becomes who’s responsible.

Ad blocking has implications for multiple aspects of the business, and their motivations may be in conflict with each other. The approaches to dealing with them range from being more collaborative — at Slate and Complex, for example — to the ad side playing a bigger role, as it does at The Washington Post.

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