Ad Blocking to Jump by Double Digits This Year

Posted Tuesday, June 21, 2016 7:48 am

emarketer.com

Ad blocking in the US will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow another 24.0% to 86.6 million people.

Comments

No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board

E&P Exclusive Reporting

How Deseret News is shaping its future at 175

At 175 years old, Deseret News isn’t resting on its legacy — it’s redefining it. Born of pioneer grit and rooted in faith, the Salt Lake City newsroom is embracing the future with AI tools, video storytelling and digital-first products — all while staying true to its mission of elevating national conversations around family, freedom and faith. From the front lines of breaking news to the launch of new podcasts and training programs, this historic institution is proving that tradition and innovation aren’t at odds — they’re fuel for the next chapter.

AI insights from a media roundtable

E&P columnist and media strategist Imtiaz Patel convened a closed-door roundtable of senior media leaders — from local publishers to national broadcasters — to confront a rising reality: AI is already rewriting the rules of engagement, audience and revenue. With consumer behavior shifting rapidly and tech giants controlling distribution, executives are scrambling to rethink business models before the next disruption hits. In this month’s editorial, Patel distills the key themes that emerged — from operational overhauls to the urgency of building trust-driven communities — and offers a sober warning: hope is not a strategy. The time to act is now.

Latest Legacy Magazine

#NewsPeople on the move

Briana Wilson named general manager of Selma Times-Journal in Alabama

The Selma Times-Journal is excited to announce the addition of Briana Wilson to the staff as the new general manager of one of Alabama’s oldest publications.

Austin C. Jefferson joins Streetsblog New York City as Albany bureau chief

Streetsblog New York City has brought on Austin C. Jefferson to helm its new Albany bureau, where he will lead coverage of state-level transit policy and the livable streets movement in upstate New York.

See more NewsPeople

Latest E&P Partner News

Case Study: How Hometown News Florida cut production time by two-thirds with SCS’s Automated News Pagination

Producing 15 local newspapers every week with just four paginators sounds impossible — but for Hometown News Florida, it’s the daily grind. Each edition must hit the press on time, packed with community coverage that reaches more than 200,000 readers along the state’s east coast. Yet what once took an entire workday now happens in a fraction of the time, thanks to automation tools from Software Consulting Services (SCS). By integrating SCS’s Scoop and Automated News Pagination systems, the team slashed production hours, streamlined workflows, and proved that technology can actually give local journalism more breathing room — not less.

Stars and Stripes sets standards: Publishing core values to earn trust

In an era when public trust in journalism has sunk to historic lows, Stars and Stripes — the independent news organization serving America’s military community — has taken a bold step. By adopting and publishing a clear Statement of Core Values, the paper is not only reinforcing its own commitment to impartiality and transparency but also offering a replicable path for every newsroom seeking to rebuild credibility.

From readers to sustainers: How 220 news sites are growing audiences and revenue

In the race to build sustainable news businesses, the most successful publishers aren’t chasing clicks—they’re building relationships. That’s the key insight from Daniel Williams, founder and CEO of BlueLena, who shared new findings from more than 220 independent news sites and 6 million reader interactions. From reader motivations to revenue strategies, Williams pulled back the curtain on what’s actually working in local media heading into 2026. “We’re not guessing anymore,” he said. “We’ve got the data, and it’s changing the game.”

Ad Blocking to Jump by Double Digits This Year

Comments

Deseret News launches ‘Deseret Voices’ podcast with award-winning journalists McKay Coppins and Jane Clayson Johnson

Bari Weiss was hired to remake CBS News. Here’s how it’s working out so far.

Meta is earning a fortune on a deluge of fraudulent ads, documents show

News Corp beats quarterly revenue estimates on growth in Dow Jones, digital real estate services units

How Deseret News is shaping its future at 175

AI insights from a media roundtable

How The Post and Courier turns community support into journalism funding

Chris Reen, E&P’s Publisher of the Year