Ad Buyers Evaluate What Remains of Deadspin

Posted Monday, November 4, 2019 9:30 am

Kayleigh Barber | Digiday

In the span of two days, sports and culture site Deadspin lost its entire editorial staff and a $1 million ad campaign with Farmers Insurance. Now, parent company G/O Media is left to pick up the pieces.

The question comes down to this: Can G/O Media remake Deadspin after hemorrhaging editorial talent and maintain the quality of the publication’s audience?

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Ad Buyers Evaluate What Remains of Deadspin

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