Ad Buyers Prepare for Headaches After Facebook Cuts Off Third-Party Data

Posted Thursday, September 20, 2018 10:15 am

Tim Peterson | Digiday

Facebook’s decision to cut off third-party data access to advertisers will force them to get that data on their own starting Oct. 1.

Previously Facebook had gathered this data for advertisers using its self-service ad buying tool and made the data available through its Partner Categories ad targeting option.

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Ad Buyers Prepare for Headaches After Facebook Cuts Off Third-Party Data

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