‘Ad Money is Pocket Money’: Media Companies Get More Creative with Short-Form Monetization

Posted Friday, December 7, 2018 12:30 pm

Lucinda Southern | Digiday

Media companies have always needed a diverse revenue mix. Lately, U.K. media companies have been building out a balanced revenue diet in short-form content through merchandise, gifting and content windowing, as traditional sources, like broadcaster production fees, get squeezed.

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‘Ad Money is Pocket Money’: Media Companies Get More Creative with Short-Form Monetization

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