Ad Spending Hit Hard in Second Quarter

Ad spending was down another 3.9 percent during second quarter, according to new data from Kantar Media, following a 4 percent drop in first quarter.

A few years ago, this would have been a clear indication that the media economy is struggling. But these days, with advertisers pulling back on traditional media in favor of cheaper, better-targeted new media, the declines are as much an indication of the changing industry as they are a weakness in the ad economy.