Ad Test Shows It Wouldn’t Cost Much to Offer an Option With No Ads At All

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Last month, Associated Press media and technology writer Ryan Nakashima started an experiment on user behavior and online ads. On Wednesday, he published the early results.

“I think we confirmed a lot of suspicions that pop-up ads indeed are annoying and people try to get rid of them as fast as they can,” said Nakashima, who’s continuing work he started as a John S. Knight Fellow at Stanford.

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