AdPay Powers Salt Lake City's Online Classifieds

Posted Thursday, May 11, 2006 12:00 am

By: E&P Staff Denver-based AdPay Inc. announced that it will provide its Click-N-Buy Classifieds to Utah's Newspaper Agency Corp., which manages the business functions of The Salt Lake Tribune and Deseret Morning News, to power the jointly operated dailies' online classifieds marketplace.

In selecting AdPay, Sally Steed, Director of Utah Media Partners at the NAC, cited the solution's easy integration with NAC systems and business processes.

More than 45 U.S. newspapers now use Click-N-Buy Classifieds, which enable advertisers to create print-integrated or standalone online classifieds with expanded online text, photos, and multimedia. The technology gives advertisers the choice of making sales at a fixed price, best offer, or auction. Retailers can create online Click-N-Buy storefront. All transactions are tracked and managed in a secure database with full audit trails.

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AdPay Powers Salt Lake City's Online Classifieds

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