Ads for Podcasts Test the Line Between Story and Sponsor

Posted Monday, July 27, 2015 7:53 am

Dino Grandoni | New York Times

For the last several months, Lisa Chow, a reporter for and co-host of “StartUp,” a podcast about starting a business, has been interviewing engineers at Ford Motor. But Ms. Chow was not interviewing Ford employees for a news story. She was making an advertisement for Ford to run on her podcast, between news segments.

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Ads for Podcasts Test the Line Between Story and Sponsor

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