Readers see online adverts on regional press websites as “more trustworthy and relevant” than those on their national counterparts, new research has claimed.
The study of more than 3,000 people found advertisers appearing on regional sites were considered 17pc more relevant and 19pc more trustworthy when compared to national ones.
The research was conducted by analytics company comScore, in association with 1XL, the digital advertising platform founded last year by more than 20 regional newspaper publishers including Newsquest, Johnston Press and Local World.
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