Ads on News Sites Gobble Up as Much as 79 Percent of Users' Mobile Data

One of the reasons consumers download mobile ad blockers is the impact ads have on their data plans.

It's the principle reason that carriers like Three in Italy and the UK, and Digicel in the Caribbean, announced plans to roll out network-level mobile ad blocking for their customers. Shine, the company that provides that ad blocking technology, claims mobile ads use 10-50% of user's data plans.

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