AdsML Framework 3.0 Release 3 Approved

By: E&P Staff The international newspaper operations research organization Ifra has announced that AdsML Consortium members voted to approve AdsML Framework 3.0 Release 3, confirming the viability of financial and proof-of-performance specifications that allow advertisers to receive this information in a consistent fashion.

Release 3 includes a minor schema update pertaining to AdTicket XMP panels and a first release of maintenance updates for the bookings and materials specifications (www.adsml.org to download the newly approved release and additional information).

The AdsML Framework for E-Commerce Business Standards for Advertising is the first international data-exchange standard for managing electronic transfer of information throughout the advertising industry, for all distribution channels.

"For the first time, we have robust, stable and interoperable specifications for the entire, end-to-end advertising workflow," Tony Stewart, director of consulting, RivCom Inc., and chair of the AdsML Technical Working Group, said in announcing the release.

"Publishers who chose to work with advertisers and provide daily invoicing and proof of performance can significantly accelerate the invoice reconciliation process, which will allow the contracted payment schedule to proceed as agreed upon," Newspaper Association of America Technology Vice President John Iobst said in the same statement. Iobst is vice chair of the AdsML Consortium.

The consortium aims to develop an open standard to unify and extend existing advertising standards and automate advertising business processes across all types of media, for all stages of the lifecycle of an advertisement. Supported by Ifra, the consortium's strategic partners are Agfa, Associated Newspapers Ltd., IDEAlliance, Publigroupe and Time Inc.

In the next phase of its broader specification development mission, the consortium next year will take up interactive advertising for Internet-based businesses.