Advantage Newspaper Consultants Sees Increases in Revenue, Clients

Advantage Newspaper Consultants Inc. (ANC), which provides sales consulting, TV magazine ad sales and digital publication services, is bucking the trend of the beleagured newspaper industry by announcing a 15% increase in annual revenue and a 29% year-to-date increase in new client acquisition. 

ANC credited part of its success to programs such as Platinum Advantage, which have no upfront costs and offer multi-platform advertising packages.

“With the current economic crisis, newspapers have become more cost-conscious and are looking for ways to increase advertising revenue results without adding sales staff or experts to manage e-editions,” John Jones, ANC’s vice president, said in a statement. “Our company’s purpose is to help newspapers create new revenue and accomplish more with existing resources. We only make money when the newspaper does, so a successful campaign is a win-win for both of us and our business model has succeeded and grown every year despite industry problems.” 

ANC works with 300 North American publications and has generated more than $30 million in newspaper client advertising revenue in 2009, offering diversified, customizable programs to meet the specific needs of each newspaper client. Check them out, here.